[TheForge] Suggestions, please

[Grover Richardson]

Roger.  Well, that's our implementation.  We put out a few sacrificial ones
in the holder.  They go quickly.  Then if someone asks, we dig up one from
somewhere.  From watching folks, if it appears that you have to ask, they
will.  If it appears that you are out, most will not ask<G>.  From
appearances though.

Thanks.

-----Original Message-----
From: theforge-bounces at mailman.qth.net
[mailto:theforge-bounces at mailman.qth.net] On Behalf Of Daniel Crowther
Sent: Friday, January 14, 2005 11:55 AM
To: Sponsored by ABANA
Subject: RE: [TheForge] Suggestions, please


Bingo!  Our current policy is to give business cards only to people who ASK 
for them.  But even this policy has only raised our return call rate from 
2% to 15%


Daniel Crowther
Gobae - The Smith
http://www.oakandacorn.com
http://celticclans.oakandacorn.com
http://www.oakandacorn.com/cdbaforum




>Second, I have put out over (rough guess) 800 business cards at similar 
>events.  Never ever, not ever, not one call from the business cards.  
>So leave a few out, when they are gone, leave the empty holder, then 
>find one in the pocket somewhere when someone who appears to be really 
>interested wants one.  We have taken to putting business cards on the 
>wife's textiles. The back of the card has the name of the item, 
>description, and price. Double duty.  If someone buys the item and 
>doesn't want the card, we save it<G>.
>
>Then another smith I know got a phone call from a sign on the side of 
>his truck.

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