[TheForge] Suggestions, please

[Daniel Crowther]

Bingo!  Our current policy is to give business cards only to people who ASK 
for them.  But even this policy has only raised our return call rate from 
2% to 15%


Daniel Crowther
Gobae - The Smith
http://www.oakandacorn.com
http://celticclans.oakandacorn.com
http://www.oakandacorn.com/cdbaforum




>Second, I have put out over (rough guess) 800 business cards at similar
>events.  Never ever, not ever, not one call from the business cards.  So
>leave a few out, when they are gone, leave the empty holder, then find one
>in the pocket somewhere when someone who appears to be really interested
>wants one.  We have taken to putting business cards on the wife's textiles.
>The back of the card has the name of the item, description, and price.
>Double duty.  If someone buys the item and doesn't want the card, we save
>it<G>.
>
>Then another smith I know got a phone call from a sign on the side of his
>truck.