[TheForge] Suggestions, please
Peter Fels And Phoebe Palmer
artgawk at thegrid.net
Wed Jan 26 00:55:04 EST 2005
Cards are cheap. I gave out a huge # at the faires over the years and
it paid off well enough that i finally had enough comissions to quit
the faire circut.....more than a few waited years before they were ready
to call wanting ironwork. The effect was cumulative......PF
Grover Richardson wrote:
>Roger. Well, that's our implementation. We put out a few sacrificial ones
>in the holder. They go quickly. Then if someone asks, we dig up one from
>somewhere. From watching folks, if it appears that you have to ask, they
>will. If it appears that you are out, most will not ask<G>. From
>appearances though.
>
>Thanks.
>
>-----Original Message-----
>From: theforge-bounces at mailman.qth.net
>[mailto:theforge-bounces at mailman.qth.net] On Behalf Of Daniel Crowther
>Sent: Friday, January 14, 2005 11:55 AM
>To: Sponsored by ABANA
>Subject: RE: [TheForge] Suggestions, please
>
>
>Bingo! Our current policy is to give business cards only to people who ASK
>for them. But even this policy has only raised our return call rate from
>2% to 15%
>
>
>Daniel Crowther
>Gobae - The Smith
>http://www.oakandacorn.com
>http://celticclans.oakandacorn.com
>http://www.oakandacorn.com/cdbaforum
>
>
>
>
>
>
>>Second, I have put out over (rough guess) 800 business cards at similar
>>events. Never ever, not ever, not one call from the business cards.
>>So leave a few out, when they are gone, leave the empty holder, then
>>find one in the pocket somewhere when someone who appears to be really
>>interested wants one. We have taken to putting business cards on the
>>wife's textiles. The back of the card has the name of the item,
>>description, and price. Double duty. If someone buys the item and
>>doesn't want the card, we save it<G>.
>>
>>Then another smith I know got a phone call from a sign on the side of
>>his truck.
>>
>>
>
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