[Scan-DC] New Radio Shack ads to emphasize customer service

[Andrew Clegg]

If Radio Shack truly believes that its "longtime core tenets" has been customer service, this campaign is doomed to failure.
Instead of a philosophy of espousing marketing-speak and hoping we will believe it is so, why don't they just, you know, spend that money on actually improving customer service and employee training?

> From: brianrokus at hotmail.com
> To: scan-dc at mailman.qth.net
> Date: Tue, 28 Jan 2014 14:29:31 -0500
> Subject: [Scan-DC] New Radio Shack ads to emphasize customer service
> 
>  
> Will be interesting to see how this works out for them...
>  
> "In its latest brand-positioning shift, struggling consumer electronics retailer Radio Shack Corp. is emphasizing one of its longtime, core tenets: customer service. A new national advertising campaign called "Do It Together," from Austin, Texas-based GSD&M, aims to show how Radio Shack and consumers can collaborate to solve technological problems like connecting today's many devices...."
>  Full article in AdAge:http://adage.com/article/news/radio-shack-breaks-campaign-support-positioning/291302/
>  		 	   		  
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