[Scan-DC] New Radio Shack ads to emphasize customer service

[Brian Rokus]

Will be interesting to see how this works out for them...
 
"In its latest brand-positioning shift, struggling consumer electronics retailer Radio Shack Corp. is emphasizing one of its longtime, core tenets: customer service. A new national advertising campaign called "Do It Together," from Austin, Texas-based GSD&M, aims to show how Radio Shack and consumers can collaborate to solve technological problems like connecting today's many devices...."
 Full article in AdAge:http://adage.com/article/news/radio-shack-breaks-campaign-support-positioning/291302/