[Scan-DC] New Radio Shack ads to emphasize customer service

[Steve]

How can you have good service when the average RS employee has an IQ
somewhere around room temperature and not a clue about anything other than
cell phones?  They did have some really decent tech types and hams working
in their stores many years ago, but it's been a long time.  Since there are
generally never more than 2 employees in a store at a time, your odds of
getting someone who can really help you with anything technical are near
zero.

People in retail used to have a lot of pride in their work - now you only
find it at high end stores.  Face it, most customers who go into RS don't
need tech help, they just want to be sold something.  I don't see them
lasting more than another year or two, maybe less.


On Tue, Jan 28, 2014 at 2:29 PM, Brian Rokus <brianrokus at hotmail.com> wrote:

>
> Will be interesting to see how this works out for them...
>
> "In its latest brand-positioning shift, struggling consumer electronics
> retailer Radio Shack Corp. is emphasizing one of its longtime, core tenets:
> customer service. A new national advertising campaign called "Do It
> Together," from Austin, Texas-based GSD&M, aims to show how Radio Shack and
> consumers can collaborate to solve technological problems like connecting
> today's many devices...."
>  Full article in AdAge:
> http://adage.com/article/news/radio-shack-breaks-campaign-support-positioning/291302/
>
> ______________________________________________________________
> Scan-DC mailing list
> Home: http://mailman.qth.net/mailman/listinfo/scan-dc
> Help: http://mailman.qth.net/mmfaq.htm
> Post: mailto:Scan-DC at mailman.qth.net
>
> This list hosted by: http://www.qsl.net
> Please help support this email list: http://www.qsl.net/donate.html
>