[NJARC] business names

[John Ruccolo]

Wait....I've got it!

Columbus Antique Radios (or Columbus Antique Radio and Phono)

Now....think about it....Columbus....Clipper Ships....How about something like that classic Atwater Kent sailing ship logo with Columbus Antique Radios!

My vision....MY VISION....what the hell am I talking about? ;-)

I absolutely agree with Alex that Philcoguy is a *great* name among us radios collector types, but is too obscure for the general public.

And you're NOT allowed to use Johnnytronics -- I have first claim on that!


--- On Mon, 8/11/08, Scott Roberts <ng19delta at yahoo.com> wrote:

> From: Scott Roberts <ng19delta at yahoo.com>
> Subject: Re: [NJARC] business names
> To: "New Jersey Antique Radio Club" <njarc at mailman.qth.net>
> Date: Monday, August 11, 2008, 3:13 PM
> Visit our web site - See http://www.njarc.org
> _______________________________________________
> Why not "Cellphones- Cheap!" and then in smaller
> text, "That way(arrow) Old Radios and Televisions
> Repaired and Sold Here!" Gets them to look at the sign,
> anyway! ;)
> 
> How about "Treasured Radios- A Vintage Electronics
> Shop for the Enthusiast"
> 
> Scott
> 
> 
> --- On Mon, 8/11/08, amagoun
> <amagoun at davidsarnoff.org> wrote:
> 
> > From: amagoun <amagoun at davidsarnoff.org>
> > Subject: Re: [NJARC] business names
> > To: "NJARC" <njarc at mailman.qth.net>
> > Date: Monday, August 11, 2008, 2:18 PM
> > Visit our web site - See http://www.njarc.org
> > _______________________________________________
> > John,
> > 
> > You've gotten lots of good suggestions and it
> sounds
> > like you've done your research.  My only
> > suggestion about names is that you ask yourself who is
> > buying your radios etc. and who would you
> > like to buy your radios?  Are they people who like the
> > concept of an antique radio in their home,
> > without playing it very often (and which will need
> > converters with the digital transition, right?)?
> > Are they buying them as gifts for older family and
> friends?
> >  Are they decorators for McMansions?
> > Are they under the age of 40 and fascinated by the
> styling,
> > the tubes, the smell?
> > 
> > Philcoguy is going to mean very little to people
> outside
> > specialists, and it limits you.  Names
> > involving death are subconsciously offputting. 
> John's
> > Antique Radios or John's Antique Electronics
> > are simple and identify you and your products for what
> they
> > are.  A subtitle, Restorations and
> > Repairs, can be added or used as talking points with
> > passersby.  With the recent rise in interest in
> > vinyl, you might use Electronics to show your broader
> > product line, or you might insert record
> > players prominently on your business-related website,
> which
> > will drive physical traffic to your
> > store.  If you aren't already, do your market
> research
> > by asking customers how they found out about
> > you and track that by categories (impulse/just
> browsing,
> > word-of-mouth, website, etc.).
> > 
> > Also on your invoices you should add that disclaimer
> that
> > Nick or one of the others added about the
> > durability of your restoration and the release of your
> > liability.  That generally won't be an issue
> > until you're running 100 shops across the country
> and
> > show the deep pockets that make you worth
> > suing, but it helps to state your disclaimers and
> terms of
> > purchase up front.
> > 
> > The next time you don't want a small percentage of
> your
> > hard-earned money going to the state, try
> > running a business or living your life without a
> > government.  People have complained about taxes
> > since the beginning of civil society 10,000 years ago,
> and
> > we're no closer to determining a fair
> > level of taxation than we are the just price of bread
> or
> > oil.
> > 
> > Alex
> > 
> > _______________________________________________
> > NJARC mailing list
> > NJARC at mailman.qth.net
> > http://mailman.qth.net/mailman/listinfo/njarc
> 
> 
>       
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