[NJARC] business names

[Scott Roberts]

Why not "Cellphones- Cheap!" and then in smaller text, "That way(arrow) Old Radios and Televisions Repaired and Sold Here!" Gets them to look at the sign, anyway! ;)

How about "Treasured Radios- A Vintage Electronics Shop for the Enthusiast"

Scott


--- On Mon, 8/11/08, amagoun <amagoun at davidsarnoff.org> wrote:

> From: amagoun <amagoun at davidsarnoff.org>
> Subject: Re: [NJARC] business names
> To: "NJARC" <njarc at mailman.qth.net>
> Date: Monday, August 11, 2008, 2:18 PM
> Visit our web site - See http://www.njarc.org
> _______________________________________________
> John,
> 
> You've gotten lots of good suggestions and it sounds
> like you've done your research.  My only
> suggestion about names is that you ask yourself who is
> buying your radios etc. and who would you
> like to buy your radios?  Are they people who like the
> concept of an antique radio in their home,
> without playing it very often (and which will need
> converters with the digital transition, right?)?
> Are they buying them as gifts for older family and friends?
>  Are they decorators for McMansions?
> Are they under the age of 40 and fascinated by the styling,
> the tubes, the smell?
> 
> Philcoguy is going to mean very little to people outside
> specialists, and it limits you.  Names
> involving death are subconsciously offputting.  John's
> Antique Radios or John's Antique Electronics
> are simple and identify you and your products for what they
> are.  A subtitle, Restorations and
> Repairs, can be added or used as talking points with
> passersby.  With the recent rise in interest in
> vinyl, you might use Electronics to show your broader
> product line, or you might insert record
> players prominently on your business-related website, which
> will drive physical traffic to your
> store.  If you aren't already, do your market research
> by asking customers how they found out about
> you and track that by categories (impulse/just browsing,
> word-of-mouth, website, etc.).
> 
> Also on your invoices you should add that disclaimer that
> Nick or one of the others added about the
> durability of your restoration and the release of your
> liability.  That generally won't be an issue
> until you're running 100 shops across the country and
> show the deep pockets that make you worth
> suing, but it helps to state your disclaimers and terms of
> purchase up front.
> 
> The next time you don't want a small percentage of your
> hard-earned money going to the state, try
> running a business or living your life without a
> government.  People have complained about taxes
> since the beginning of civil society 10,000 years ago, and
> we're no closer to determining a fair
> level of taxation than we are the just price of bread or
> oil.
> 
> Alex
> 
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