[NJARC] business names

[Peter Markavage]

I still like "Back From the Dead Radios" with a tag line "Resurrection Is
Our Speciality".

Pete, wa2cwa


On Mon, 11 Aug 2008 14:42:41 -0700 (PDT) John Ruccolo <jr6v6gt at yahoo.com>
writes:
> Visit our web site - See http://www.njarc.org
> _______________________________________________
> Wait....I've got it!
> 
> Columbus Antique Radios (or Columbus Antique Radio and Phono)
> 
> Now....think about it....Columbus....Clipper Ships....How about 
> something like that classic Atwater Kent sailing ship logo with 
> Columbus Antique Radios!
> 
> My vision....MY VISION....what the hell am I talking about? ;-)
> 
> I absolutely agree with Alex that Philcoguy is a *great* name among 
> us radios collector types, but is too obscure for the general 
> public.
> 
> And you're NOT allowed to use Johnnytronics -- I have first claim on 
> that!
> 
> 
> --- On Mon, 8/11/08, Scott Roberts <ng19delta at yahoo.com> wrote:
> 
> > From: Scott Roberts <ng19delta at yahoo.com>
> > Subject: Re: [NJARC] business names
> > To: "New Jersey Antique Radio Club" <njarc at mailman.qth.net>
> > Date: Monday, August 11, 2008, 3:13 PM
> > Visit our web site - See http://www.njarc.org
> > _______________________________________________
> > Why not "Cellphones- Cheap!" and then in smaller
> > text, "That way(arrow) Old Radios and Televisions
> > Repaired and Sold Here!" Gets them to look at the sign,
> > anyway! ;)
> > 
> > How about "Treasured Radios- A Vintage Electronics
> > Shop for the Enthusiast"
> > 
> > Scott
> > 
> > 
> > --- On Mon, 8/11/08, amagoun
> > <amagoun at davidsarnoff.org> wrote:
> > 
> > > From: amagoun <amagoun at davidsarnoff.org>
> > > Subject: Re: [NJARC] business names
> > > To: "NJARC" <njarc at mailman.qth.net>
> > > Date: Monday, August 11, 2008, 2:18 PM
> > > Visit our web site - See http://www.njarc.org
> > > _______________________________________________
> > > John,
> > > 
> > > You've gotten lots of good suggestions and it
> > sounds
> > > like you've done your research.  My only
> > > suggestion about names is that you ask yourself who is
> > > buying your radios etc. and who would you
> > > like to buy your radios?  Are they people who like the
> > > concept of an antique radio in their home,
> > > without playing it very often (and which will need
> > > converters with the digital transition, right?)?
> > > Are they buying them as gifts for older family and
> > friends?
> > >  Are they decorators for McMansions?
> > > Are they under the age of 40 and fascinated by the
> > styling,
> > > the tubes, the smell?
> > > 
> > > Philcoguy is going to mean very little to people
> > outside
> > > specialists, and it limits you.  Names
> > > involving death are subconsciously offputting. 
> > John's
> > > Antique Radios or John's Antique Electronics
> > > are simple and identify you and your products for what
> > they
> > > are.  A subtitle, Restorations and
> > > Repairs, can be added or used as talking points with
> > > passersby.  With the recent rise in interest in
> > > vinyl, you might use Electronics to show your broader
> > > product line, or you might insert record
> > > players prominently on your business-related website,
> > which
> > > will drive physical traffic to your
> > > store.  If you aren't already, do your market
> > research
> > > by asking customers how they found out about
> > > you and track that by categories (impulse/just
> > browsing,
> > > word-of-mouth, website, etc.).
> > > 
> > > Also on your invoices you should add that disclaimer
> > that
> > > Nick or one of the others added about the
> > > durability of your restoration and the release of your
> > > liability.  That generally won't be an issue
> > > until you're running 100 shops across the country
> > and
> > > show the deep pockets that make you worth
> > > suing, but it helps to state your disclaimers and
> > terms of
> > > purchase up front.
> > > 
> > > The next time you don't want a small percentage of
> > your
> > > hard-earned money going to the state, try
> > > running a business or living your life without a
> > > government.  People have complained about taxes
> > > since the beginning of civil society 10,000 years ago,
> > and
> > > we're no closer to determining a fair
> > > level of taxation than we are the just price of bread
> > or
> > > oil.
> > > 
> > > Alex
> > > 
> > > _______________________________________________
> > > NJARC mailing list
> > > NJARC at mailman.qth.net
> > > http://mailman.qth.net/mailman/listinfo/njarc
> > 
> > 
> >       
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> > NJARC at mailman.qth.net
> > http://mailman.qth.net/mailman/listinfo/njarc
> 
> 
>       
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