[TheForge] Fw: Can't compete w/ this

[George Rousis]

if you are still talking about the sixty dollar fireplace screen it  
is what it is.

i don't think people would think of it as good ironwork.

it is cheap and serves a function.

george


On Dec 11, 2007, at 7:20 AM, George Dixon wrote:

>>>  we need a national umbrella to educate specifiers, designers,  
>>> and customers on what is good ironwork.
>
> I was under the impression that abana was said 'umbrella'.....re- 
> invent the wheel or make the existing wheel work.
>
> Quality sells, junk sells...you have to target your market.  Look  
> at wood as an analogy: there is plenty of cheap furniture, but  
> there is also a solid market for high-end furniture.  Same is true  
> for forged metalwork.
>
> The only way to sell into the high-end market is to do high-end  
> work AND market it properly.  It is more an issue of disposable  
> income that social or global inequity.  Take a given piece of  
> qualitative work into a middle class market and get their 'top  
> dollar' or take the same piece into a upper income class market and  
> get their 'top dollar'.  The top dollar will be vastly different in- 
> as-much as both markets have disposable incomes that are vastly  
> different.
>
> Capitalism is very cool....when you clue to its mechanisms.
>
> George Dixon
> The grass is not really greener on the other side of the fence...it  
> just looks like it is.
> _______________________________________________
> Manage membership or unsubscribe at:
> http://mailman.qth.net/mailman/listinfo/theforge
> theforge mail list group photo site is
> http://www.photoaccess.com
> Login:  blacksmithblacksmith at hotmail.com
> password:  anvil
> ___________
>

George Rousis
organic iron concepts
feorge at kc.rr.com