[TheForge] Advertising your craft

Wed Mar 5 14:38:02 2003

Most search engines or directories no longer use meta tags to judge
relevancy. The "spiders" are sophisticated enough now to just read your page
text and decide relevancy.

Use ALT tags on graphics and those will be picked up as well. (the little
pop up boxes that appear when you mouseover a graphic)

Be sure that your page has text relevant to what your customers might be
searching for. Don't get too artsy.

Link all your pages together so that the spider will index all your pages.

Buddy

Buddy Holmes
Waterfall Forge
Prairieville, LA
http://www.waterfalling.com
----- Original Message -----
From: "Bruce Freeman" <[email protected]>
To: <[email protected]>
Sent: Wednesday, March 05, 2003 11:10 AM
Subject: Re: [TheForge] Advertising your craft

> Neat trick.  But I believe the same effect can be got using "meta text".
>
>
>  Anyone who is interested in doing this should get a book on doing
> websites.  Laura Lemay wrote a good book some years back, but it's out
> of print now and probably outdated.  Good author, though.
>
> Bruce
> NJ
>
> >>> [email protected] 03/05/03 11:40AM >>>
>
>
> A quick fix we used to do years ago was add the text needed for the
> search engines in text the same color as the background.   This puts
> you
> on the search engines without reworking your pre designed catalog.
> Not
> themost web friendly, but a step up with minimal expenditure. This used
>
> to work, although some sites started using it for more nefarious
> purposes and as a result I have heard that some search engines block it
>
> (it was called cramming as I recall).
>
>
>
> >
> > When posting information to web pages, information that is written in
>
> > text  / HTML is  information that can be searched for.  However,
> > information that is in the form of graphic  or picture files while
> > visually readable   is not generally  search-able.
> >
> > Point :   The owners of   a local  Mom & Pop business  stopped in to
>
> > my office the other day to ask why they couldn't find their web page
>
> > on the web crawlers / search programs like yahoo and google . They
> > build  and  have shipped handicap equipment to 50 USA states , as
> well
> > as Canada,  England and Australia .
> >
> > They had gone to some expense to have a web page. They had some one
> > take their catalog and post it to their new web page.   It was
> quickly
> > apparent  to me, what the problem was.  None of the  description
> > script was written: rather it  was simply scanned  as a graphic /
> > photo files and uploaded that way.      They needed to re construct
> > their entire web page to make the wording  accessible to the search
> > engines.:  Retype the  text descriptions, and  up load graphic files
>
> > that are limited to the photos / diagrams only.
> >
> > Dann Johnson
> >
> >
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