[SOC] Yee-Haw

bob baxter [email protected]
Sat, 1 Mar 2003 09:15:21 -0700


> >Some Wal-Mart customers soon will be able to sample a new discount
> >item -- Wal-Mart's own brand of wine.
> >
> >The world's largest retail    chain is teaming up with E&J Gallo
> >Winery of Modesto, Calif., to    produce the spirits at an affordable
> >price, in the $2-5    range.
> >
> >
> >While wine connoisseurs may not be inclined to throw a    bottle of
> >Wal-Mart brand wine into their shopping carts, there is a market
for
> >cheap wine, said Kathy Micken, professor of marketing at Roger
> >Williams University in Bristol, R.I. She said: "The right name is
> >important."
> >
> >
> >So, here we go: The top 12 suggested names for    Wal-Mart Wine:
> >
> >12. Chateau Traileur Parc
> >11. White    Trashfindel
> >10. Big Red Gulp
> >9. Grape Expectations
> >8. Domaine    Wal-Mart "Merde du Pays"
> >7. NASCARbernet
> >6. Chef Boyardeaux
> >5. Peanut    Noir
> >4. Chateau des Moines
> >3. I Can't Believe It's Not Vinegar!
> >2.    World Championship Riesling
> >And the number 1 name for Wal-Mart Wine    ...
> >1. Nasti  Spumante
> >