[QCWA] International Growth & Communication

[Dave - VE3JX]

Hi Jeff,

One other thought or correction:  We must print at least 6600-6700 Journals.

There are 6469 US members; each one receiving the Journal.  Then, there are
possibly around 100 Canadians who get it.  Add to that any International members
who have added it on to their membership.  The total has to be 6600 or above;
not 5000 as you have guessed.  The true figure could be higher.  (All membership
figures according to the June 30, 2008 roster.)

WRT QST, Internation members have the option of receiving the QST as an annual
CD instead of expensive monthly delivery of the paper version.  So, in essence,
ARRL International members do have the option to receive QST in an electronic
version, albeit not very timely.

Just my guestimate of things.  Have a great day!

Cheers,

Dave.

----- Original Message ----- 
From: "Dave - VE3JX" <ve3jx at sympatico.ca>
To: "Jeffrey D Angus" <jangus at socal.rr.com>; "Discussion of QCWA"
<qcwa at mailman.qth.net>
Sent: Wednesday, May 06, 2009 9:13 AM
Subject: Re: [QCWA] International Growth & Communication


> Jeff,
>
> The roster member count was 6911; not 6500.  You can round that to 6900 or
> 7000.
>
> PDF publishing has to be the most cost-effective way of getting a message out.
> Usually, there is an add-on for just about any "layout" program that will
> create
> a PDF file from the designed document.
>
> I publish a monthly club newsletter using MS Publisher.  The free add-on is
> called CutePDF Writer.  It loads up as a printer subsystem.
>
> I am not at all sure that it would be feasible to create a PDF document out of
> the whole QCWA Journal without it being too large to send via email.  However,
> that might be one question to ask: Do we need to send it via email?
>
> One alternative to an email attachment would be a posted document on the
> website, accessible by International members who have a special
> username/password.  In that case, the size of the resulting electronic
> document
> is immaterial.  An email notice could be sent to each International member
> indicating that their "Journal" is now ready to be downloaded.
>
> The system is not perfect, but it is a better option than no communication at
> all.
>
> Will people read it?  Well, they can't if it's not available in the first
> place.
> With electronic publishing in place, our International members will have that
> choice.
>
> Cheers,
>
> Dave.
>
> ----- Original Message ----- 
> From: "Jeffrey D Angus" <jangus at socal.rr.com>
> To: "Discussion of QCWA" <qcwa at mailman.qth.net>
> Sent: Wednesday, May 06, 2009 1:45 AM
> Subject: Re: [QCWA] International Growth & Communication
>
>
>> Thank you Dave.
>>
>> jangus wrote:
>>>> A couple of questions about all this.
>>>>
>>>> 1. How many members do we have?
>> Call it 6500
>>>> 2. how many copies of the QCWA Journal are mailed out each month.
>>>>
>>>> 3. How many "not inside the US" members do we have?
>> Call it 450
>>>> 4. How many members are subscribed to the reflector?
>> Call this 300.
>>
>> Since the information is NOT available online, I'm going to make a few
>> assumptions.
>>
>> At a minimum, I would think that we print 5000 copies of the Journal.
>> The Journal has three costs involved. One, the set up charge, meaning
>> somebody has to get it ready for printing. Two, the actual printing costs.
>> And third, the mailing costs.  Unless somebody with access to the real
>> numbers can show the actual numbers and costs, personally, I doubt
>> if the 10% reduction in printing and mailing costs will justify the time
>> and
>> expense to reformat the Journal for electronic delivery. (Unless of course
>> the actual set up as delivered to the printer is a .pdf file.)
>>
>> Now, out of the 300 people subscribed to the reflector, as an indication
>> of how many "electronically savvy" folks we have, when I asked for a
>> tally of who voted, I got a response rate of 40. (Or about 13%)
>>
>> If that is a truer reflection of who will read an electronic version of the
>> Journal, then it certainly doesn't make any sense to do so financially.
>>
>> To the best of my knowledge, QST isn't delivered electronically. And
>> they have a much higher ratio of costs that could actually justify it.
>>
>> Jeff-1.0
>> wa6fwi
>>
>>
>>
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