[QCWA] International Growth & Communication

[Dave - VE3JX]

Jeff,

The roster member count was 6911; not 6500.  You can round that to 6900 or 7000.

PDF publishing has to be the most cost-effective way of getting a message out. 
Usually, there is an add-on for just about any "layout" program that will create 
a PDF file from the designed document.

I publish a monthly club newsletter using MS Publisher.  The free add-on is 
called CutePDF Writer.  It loads up as a printer subsystem.

I am not at all sure that it would be feasible to create a PDF document out of 
the whole QCWA Journal without it being too large to send via email.  However, 
that might be one question to ask: Do we need to send it via email?

One alternative to an email attachment would be a posted document on the 
website, accessible by International members who have a special 
username/password.  In that case, the size of the resulting electronic document 
is immaterial.  An email notice could be sent to each International member 
indicating that their "Journal" is now ready to be downloaded.

The system is not perfect, but it is a better option than no communication at 
all.

Will people read it?  Well, they can't if it's not available in the first place. 
With electronic publishing in place, our International members will have that 
choice.

Cheers,

Dave.

----- Original Message ----- 
From: "Jeffrey D Angus" <jangus at socal.rr.com>
To: "Discussion of QCWA" <qcwa at mailman.qth.net>
Sent: Wednesday, May 06, 2009 1:45 AM
Subject: Re: [QCWA] International Growth & Communication


> Thank you Dave.
>
> jangus wrote:
>>> A couple of questions about all this.
>>>
>>> 1. How many members do we have?
> Call it 6500
>>> 2. how many copies of the QCWA Journal are mailed out each month.
>>>
>>> 3. How many "not inside the US" members do we have?
> Call it 450
>>> 4. How many members are subscribed to the reflector?
> Call this 300.
>
> Since the information is NOT available online, I'm going to make a few
> assumptions.
>
> At a minimum, I would think that we print 5000 copies of the Journal.
> The Journal has three costs involved. One, the set up charge, meaning
> somebody has to get it ready for printing. Two, the actual printing costs.
> And third, the mailing costs.  Unless somebody with access to the real
> numbers can show the actual numbers and costs, personally, I doubt
> if the 10% reduction in printing and mailing costs will justify the time
> and
> expense to reformat the Journal for electronic delivery. (Unless of course
> the actual set up as delivered to the printer is a .pdf file.)
>
> Now, out of the 300 people subscribed to the reflector, as an indication
> of how many "electronically savvy" folks we have, when I asked for a
> tally of who voted, I got a response rate of 40. (Or about 13%)
>
> If that is a truer reflection of who will read an electronic version of the
> Journal, then it certainly doesn't make any sense to do so financially.
>
> To the best of my knowledge, QST isn't delivered electronically. And
> they have a much higher ratio of costs that could actually justify it.
>
> Jeff-1.0
> wa6fwi
>
>
>
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