[QCWA] Journal expense

[Norm Gertz]

Hi Ken....thanks for your response..... I would comment as follows:

"  Does your "other organization" produce a newsletter similar to the QCWA
Journal? In this I mean, is it the same number of pages, number of photos,
including the front and back covers in full color, and the same number of
advertising pages (in color) etc? "

It averages 20 pages......some of which are in color, photos etc.
there is very little advertising but they do not depend on revenue from 
advertising.

"  If it were all that
easy, and fool-proof, I am sure the ARRL and others would seek the
alternative way - as you mention. "

Not so;  QST and CQ are commercial endeavors with a staff that works at 
procuring advertising for revenue.  I do believe that QST produces a version 
for handicapped people but dont knew the details.

I cant even remember the last time I ever saw any advertising on the inside 
cover of the Journal.....very expensive wasteful space to say the least.

I personally would be quite satisfied with a digital version which I could 
keep or delete after receipt.

My copies of our Journal are usually given to others to stimulate interest 
in QCWA.

73   Norm   K1AA






----- Original Message ----- 
From: <ve6afo at rac.ca>
To: "Discussion of QCWA" <qcwa at mailman.qth.net>
Sent: Sunday, December 24, 2006 5:13 PM
Subject: Re: [QCWA] Journal expense


> Norm,
>
> The QCWA Board have been addressing the matter of publishing the Journal
> electronically. However - there are some things that may be impacted while
> doing this. For those who are familiar with the printing business - you 
> all
> know that the first copy of any magazine is where the initial costs are
> incurred. After this, running off another 8000 copies is usually very
> minimal in costs.
>
> Does your "other organization" produce a newsletter similar to the QCWA
> Journal? In this I mean, is it the same number of pages, number of photos,
> including the front and back covers in full color, and the same number of
> advertising pages (in color) etc?
>
> QCWA Webmaster Bob Roske, N0UF has done some investigation in putting an
> electronic version on the web (behind a hidden link for 'members' only' as
> well QCWA Director & Finance Committee Chair Tony Hirsch, W8RSH, has also
> investigated an e-magazine that is produced by a commercial outfit. All
> have their pros and cons versus a printed version. If it were all that
> easy, and fool-proof, I am sure the ARRL and others would seek the
> alternative way - as you mention.
>
> After saying this - our local club have been producing their newsletter 
> for
> sometime in Adobe Acrobat and sending this out to the members. The
> newsletter is usually 24 to 26 pages and is a file sizes from 3 MB to 6 
> MB,
> depending on the number of photos in each issue. For dial-up account folks
> (like myself) - it does take awhile to download.
>
> Ken Oelke - VE6AFO
> QCWA Director
>
> At 09:16 AM 24/12/2006, you wrote:
>
>>With respect to the recent information regarding the expense of producing
>>the Journal I offer a suggestion.
>>
>>Our Journal as it exists can never be other than an expense as long as
>>there is not enough paid advertising to support it.
>>
>>Both CQ and QST are enjoying a windfall of advertising these days.
>>
>>Another organization to which I belong had a similar problem with their
>>newsletter.  They canvassed their entire email address book to see if a
>>digital edition would be of interest.
>>They reduced their printing by over 2000 copies as a result of the 
>>response.
>>
>>Respectfully submitted.
>>
>>Norm   K1AA
>


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