[QCWA] Journal expense

[ve6afo at rac.ca]

Norm,

The QCWA Board have been addressing the matter of publishing the Journal 
electronically. However - there are some things that may be impacted while 
doing this. For those who are familiar with the printing business - you all 
know that the first copy of any magazine is where the initial costs are 
incurred. After this, running off another 8000 copies is usually very 
minimal in costs.

Does your "other organization" produce a newsletter similar to the QCWA 
Journal? In this I mean, is it the same number of pages, number of photos, 
including the front and back covers in full color, and the same number of 
advertising pages (in color) etc?

QCWA Webmaster Bob Roske, N0UF has done some investigation in putting an 
electronic version on the web (behind a hidden link for 'members' only' as 
well QCWA Director & Finance Committee Chair Tony Hirsch, W8RSH, has also 
investigated an e-magazine that is produced by a commercial outfit. All 
have their pros and cons versus a printed version. If it were all that 
easy, and fool-proof, I am sure the ARRL and others would seek the 
alternative way - as you mention.

After saying this - our local club have been producing their newsletter for 
sometime in Adobe Acrobat and sending this out to the members. The 
newsletter is usually 24 to 26 pages and is a file sizes from 3 MB to 6 MB, 
depending on the number of photos in each issue. For dial-up account folks 
(like myself) - it does take awhile to download.

Ken Oelke - VE6AFO
QCWA Director

At 09:16 AM 24/12/2006, you wrote:

>With respect to the recent information regarding the expense of producing 
>the Journal I offer a suggestion.
>
>Our Journal as it exists can never be other than an expense as long as 
>there is not enough paid advertising to support it.
>
>Both CQ and QST are enjoying a windfall of advertising these days.
>
>Another organization to which I belong had a similar problem with their 
>newsletter.  They canvassed their entire email address book to see if a 
>digital edition would be of interest.
>They reduced their printing by over 2000 copies as a result of the response.
>
>Respectfully submitted.
>
>Norm   K1AA
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