[PVRCNC] Fw: PVRC Communications Committee

[Nathan Moreschi via PVRCNC]

-----Original Message----- 
From: Ken Low
Sent: Friday, May 16, 2014 2:39 PM
To: Nate Moreschi (N4YDU) ; W4KAZ
Cc: Ethan Miller (K8GU)
Subject: PVRC Communications Committee

To:      All PVRC Chapter Heads
From:  PVRC Board

Dear Nate and Keith -

The PVRC Board has approved the formation of an 'Ad Hoc Committee on 
Communications'.   By 'communications' we actually don't mean 'radio' 
communications!   We mean communications channels within and beyond our club 
to promote and advertise PVRC.

This committee will be co-chaired by Ethan Miller, K8GU and Ken Low, KE3X. 
We are contacting Chapter Heads to source members of this Committee from 
across the club.

The purpose of the committee will be to:

1.  Review our three existing communication channels (website, newsletter 
and private reflector) for effectiveness.   How well are they working?   How 
might they be improved?

2.  Investigate social media channels with the goal of a) communicating 
across our current members, b) increasing the club's visibility and c) 
attracting new members to the club.

3.  Develop a marketing strategy for PVRC specific to those social media 
channels including:

- what audiences do we want to reach
- what channels are most effective
- balancing outreach with privacy concerns
- scoping administrative workload

4.  Recommend specific tools and resources for implementation, with 
timeline, cost and resources required

5.  Present findings for Board discussion and feedback

6.  Implement solutions and support going forward

The duration of this Ad Hoc Committee is unknown.   We might run this for 
1-3 months, perhaps 12-months or longer.  Time frame will  likely depend on 
the committee's recommendations, what the Board approves, the time frame to 
get it done, and the extent to which initial projects lead to future 
opportunities.

We are looking for specific experience in the following areas:

- current social media channels
- website design
- technical proficiency in programming
- prior social media implementation in other venues (schools, civic groups, 
religious groups, scouts, etc.)
- project management
- legal aspects of social media

Our goal is to build a Communications Team with all these talents.   This is 
an opportunity to contribute your vision, ideas and time back to PVRC on an 
important project that will shape our club's future.

Can you kindly forward this email to the members of your Chapter, and ask 
them to email the Co-Chairs directly with indications of interest.

One immediate goal is to identify a new Webmaster for our current PVRC 
website, to give Howie N4AF a break after his many years of service to the 
club.

Thanks and 73,

Ethan Miller, K8GU
Ken Low, KE3X

Co-Chairs, Communications Committee=