[NJARC] Radio News

[john ruccolo]

Hi Folks,

See story below -- CBS has seen the error of their
ways, and is returning WCBS-FM to its oldies format.
Of course, you'll notice that the 80's are now
included, but I can live with that (I guess....).
Changing to that "Jack" format was like Coke changing
its formula -- a BAD idea! Apparently, they've had a
30% drop in ad revenue over the past year.

JR


PRESS RELEASE: WCBS-FM, One Of New York's Most
'Classic' Icons, Is Back On The FM Dial

Dow Jones International News Service via Dow Jones

Signature Sound Of The Station Makes Its Long Awaited
Return On Thursday, July
12; Listeners Invited To 'Come Back To CBS-FM And
Let's Get On With The Show'
Programming To Feature The Greatest Hits Of The 60s,
70s And 80s, An Array Of
Classics From The CBS-FM Archive Vault, And Highlights
>From The Station's Hall
Of Fame Dan Taylor, Bob Shannon And Mr. G Make
Triumphant Return To The Station 
 
 

  NEW YORK, July 9 /PRNewswire/ -- A little over two
years since the radio
station's format was changed to JACK FM/adult hits,
CBS-FM's legendary sound
will mark its return to the New York market beginning
on Thursday, July 12 at
1:01PM, ET.  Once again the music of the 60s, 70s and
80s will be heard at 101.1
- home for more than 30 years to the greatest hits of
those eras. 
 

  Beginning with songs from the Beatles, Motown and
the Beach Boys, and
continuing through the late 80s, CBS-FM will feature
hit music from artists such
as Billy Joel, Bruce Springsteen, Earth Wind & Fire,
Rod Stewart, the Bee Gees,
Chicago, Fleetwood Mac, Elton John, Stevie Wonder,
Frankie Valli, and John
Mellencamp, among many others. 
 

  Additionally, Dan Taylor has been named as the
station's new morning show host
(6:00-10:00AM), along with contributors Mr. G
(weather) and Al Meredith (news
headlines).  Bob Shannon also marks his return to the
station as host of middays
(10:00AM-3:00PM), and is joined on-air by market
staple Broadway Bill Lee who
will host afternoon drive (3:00-7:00PM). 
 

  "Above all else, it is an honor to bring CBS-FM back
to New York," said
Jennifer Donohue, Vice President and General Manager,
WCBS-FM.  "Having been a
long time employee and personal fan of the station I
truly understand what an
emotional moment it was when New Yorkers had to say
goodbye to their favorite
radio station.  We acknowledge and appreciate the
loyal fan base who've never
stopped asking for the format's return, and now we're
thrilled to be back -
better than before - with updated features, incredible
on-air production, the
best combination of legendary New York personalities,
and of course hundreds of
'The Greatest Hits Of All Time.'" 
 

  Donohue added, "We firmly believe that as the radio
industry moves towards
electronic audience measurement, the popularity of the
classic hits format will
experience a resurgence - not unlike what we're seeing
at our radio station in
Philadelphia, WOGL-FM.  There's no denying the mass
appeal a station like CBS-FM
can have in the market, and hundreds of thousands of
listeners won't be the only
ones who benefit from the intimate connection they'll
form with the station. 
Between the over-the-air product, our online
offerings, as well as digital and
mobile applications, advertisers will have more
choices than ever before to
reach this enormous pool of potential customers." 
 

  "CBS-FM will be a station that celebrates its past
with an updated sound
appealing to a whole new generation of listeners on
many levels," said Brian
Thomas, Program Director of CBS-FM.  "The role we play
in the community and the
responsibility we have to our listeners will be
treated with respect as we
reintroduce the station back into the fabric of the
City." 
 
   Programming highlights: 
 

  * Hall of Fame: thousands of digitally re-mastered
cuts highlighting artists
that have historical significance in New York and are
not featured in the
station's day to day playlist; 
 

  * CBS-FM Vault of Classics: rare artist interviews,
live concert tracks and
specialty shows previously broadcast on the station; 
 

  * www.wcbsfm.com: a fully interactive website
featuring video, live audio
streaming, and "Decades on Demand" where listeners
will have the ability to hear
music just from the 60s, 70s, 80s or the CBS Hall of
Fame; 
 

  * Mobile Messaging: listeners can receive text
messages, or have their own
personal dedication sent to a family member or friend,
prior to their requested
song being played. 
 

  In a related announcement, JACK FM will be available
on-air on CBS-FM's HD 2
channel as well as streamed online at
www.ilikejack.com. 
 
SOURCE  WCBS-FM 
 





       
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