[Elecraft] "what was so provocative?" - The Answer

[Lyle Johnson]

> Not to mention the use of "stick it" rather than "sell it"....

We must be careful not to read too much into this sort of thing.  This 
ad was placed in a UK magazine by a UK supplier targeting a UK market.

The meaning of many common English words often changes as one crosses 
the borders of the USA., as I  quickly discovered the first time I 
traveled overseas.

Back in 1972, when I held the callsign ZL2ACY, I found myself in the 
company of a very conservative group of people.  There was a young child 
present, perhaps 2 years old, and I complimented the parents, describing 
him as "a cute little bug..r".  I was met with shocked stares and 
gasps.  One elderly gentlemen drew me aside and explained the meaning of 
this word in Kiwi society, which was quite different than it was in 
American society at the time.  We were both surprised to discover this.

Upon this revelation, I humbly apologized to the group.

73,

Lyle KK7P