[Elecraft] Elecraft P3 panadapter at the Orlando Hamcation

[KM4VX]

Phil: Thanks you for your comments. You confirm everything I said about marketing. I stand by my comments about Microsoft and the marketing of the P-3. If you think the asking price is cheap then I guess that is what we will be paying, but we will pay it  for the reasons I stated. I also like Elecraft, but like some of us seek value for my money with an empahsis on more value and less money. 
 


Date: Sat, 13 Feb 2010 08:40:12 -0800
From: ml-node+4566854-287279473 at n2.nabble.com
To: roncerra at earthlink.net
Subject: Re: Elecraft P3 panadapter at the Orlando Hamcation

I think the estimated $700 price is cheap.  I was thinking it would be 
closer to $1000.  There is a similar product from Yaesu, the DMU-2000 
with a list price of $1400 and it does not even include the monitor which 
you must supply yourself.  I think the street price is possibly under $1000 
though. 

Now, we do not know how close or far apart the DMU-2000 is from the 
P3 but it does set at least one price point.  Another price point is the 
LP-PAN and sound-card plus computer configuration.  If you buy an 
external USB sound card then you are starting to get closer to the ball 
park area of the $700 (of course, depending on all kinds of factors that 
are too variable to make any close comparison).  I bet though that many 
hams would gladly pay several hundred dollars more for the P3 to avoid 
the hassle of doing up their own solution using the LP-PAN approach. 

About Microsoft selling Windows 7 at a profit for 50 cents!  Your joking 
of course.  I have a number of good friends on the Microsoft Windows 
7 product team (I live about 4 miles from the Microsoft campus) and 
they would beg to differ with you.  They have, depending on how you 
measure it which is not easy, a multi-billion dollar development effort 
that they need to recapture by selling Windows 7.  Or, look at it another 
way, their first several million copies of Windows 7 are still being sold 
at a huge loss.   You can actually read their shareholders reports and 
find out some of the cost for developing Windows 7. 

As for me, I will buy the P3.  Cost? It is not so high that it would be 
totally unreasonable I am betting. 

73, phil, K7PEH 



On Feb 13, 2010, at 8:23 AM, KM4VX wrote: 


> 
> What drives the price of a new product more than anything is marketing. 
> Microsoft could sell Windows 7 at profit for 50 cents but charges $149.00. 
> The P-3 price is being defined here on the reflector by those of us who are 
> so enthusiastic about Elecraft; hams may be called "cheap" but have 
> considerable discretionary spending available. The P-3 could sell for a few 
> hundred dollars at profit, similar to other panadapters. Instead, we are 
> talking about more than double that price. Companies recover their R&D 
> investments over time, and the higher the selling price the shorter the R&D 
> investment recovery period. How about a breather here? The $700 price being 
> tossed around is a bit absurd in my view.  Yeah, many of us can and will pay 
> it, but its okay to talk about 3-400 dollars and Elecraft would do just 
> fine. Offer the company double their profitable selling price and they are 
> delighted to take it. Why not? Mail a check now? If the price is determined 
> by what we are willing to pay, consider paying less. It is okay to pay less 
> guys.   73. Ron 
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