[Elecraft] Elecraft sales -- commissions!

eric manning eric.manning at engr.uvic.ca
Thu Dec 2 01:42:57 EST 2010


Eric
You've convinced me! When is the stock offering - so I can buy some Elecraft Shares?
[I've been selling Elecraft radios for free and I'd like to cash in, to get paid for it.
Owning the stock would do the trick.
Please? ]

Eric Manning
VA7DZ


Eric Swartz said:

We are well past working from our basements.:-)

A few data points:

1. Since shipping our first K2 from Aptos in January of 1999, Elecraft
has grown into a healthy multi-million dollar high-tech company with a
broad product line.  We have -zero- debt, own all of our inventory, and
have a healthy, and very stable, balance sheet. We build our products
here in California, just outside of Silicon Valley. We are structured to
be here for a long time, and certainly longer than most hams keep a
particular rig. We want Elecraft to outlast both of us.

3. How did we do that? Elecraft designs great, high value, products that
are fun to use. And our products, like the K3, continue to improve and
get new features even -after- you buy them. We run a stable and tight
financial ship - carefully trading off an internally financed growth
rate versus risk and cash needs. We work hard. We hire great people who
continually amaze us with their intelligence, creativity and work
ethic.  Our customer support team is one of the best. And we enjoy our work.

4. We also carefully listen to, and interact with, our customers daily.
We are focused on being the most responsive, and fun, ham radio company
to buy from - period.

5. Wayne and I are both healthy guys - a very long way from retirement.
We are having a great time bulding and running Elecraft, and plan to do
so for some time. But we are not the only people who continue to make
Elecraft successful.

6. Our well staffed engineering design team is diverse and strong. I'd
wager that it is as large as, or larger, than many HF rig design teams
at our competitors. We are well past two guys doing all of the design in
our basement labs. Our engineering, support, manufacturing and
management people are top notch, with a lot of depth.  We have a great
team and plan to keep building it for the long haul.

7. We haven't been a 'QRP Only Company' for some time. Yes, in 1999 we
first targeted at the QRP market since it was tightly focused, easily
marketed to, and was our fastest path to a first product. Its still a
great market, too. But we always planned to also offer 100W
high-performance rigs, both kit and factory assembled, to compete
against the best HF rigs from other QRO manufacturers. That's the major
part of the market. I think you can agree we have more than succeeded in
that area with the K2 and now the K3.

The majority of our rigs go out the door at 100W.  We are continually
designing a diverse product line, ranging from QRP to QRO. The KPA500,
now going into field test, is definitely -not- QRP;-)  But stay tuned
for more QRP offerings too!

9. Most important, we have incredibly enthusiastic and supportive
customers. You make it fun for us! By telling your friends about
Elecraft, the K3, and our other products, you keep us in business every
day.

You are our best salespeople. The more you enthusiastically tell your
friends about our products, in person and on the air, the more new
products we can design and sell. In today's economic environment, more
than ever, this is incredibly important to us. Please - keep up the
great work. We really appreciate it!

73, Eric   WA6HHQ

www.elecraft.com


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