[1000mp] MP Mark-V Field

Joe Subich, K4IK [email protected]
Sun, 17 Mar 2002 14:55:16 -0500


> Bill, I spotted this too.  The word "Field" isn't exactly in blinking
> lights, is it?  A very subtle introduction of a "new" product.

Not really a new product ... repackaged, perhaps.  In reality a good 
bit of product management ... combine the MK-V and MP into a single 
product line and reduce overall manufacturing/parts/etc. costs. 

> I see it's $1999 at AES.  That seems to be much cheaper than the 
> "old" MkV, no?  

Not much considering that the MK-V has been selling with a $500 
"coupon" (rebate) for six months or so it seems. 

> Is this a product dump, I wonder?  Low profit release to
> hold onto a market until they can get something better out.  

I doubt that it's a product dump.  More like efficiency move (see 
above).  It certainly allows them to concentrate on the next "new" 
product. 

> Perhaps they are concerned with TenTec pre-announcement.

TenTec's pre-announced product is certainly interesting.  It may 
be an evolutionary improvement but not a full generation ahead of 
the MK-V by any means. 

73, 

   ... Joe, K4IK 

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