[TheForge] marketing

[Peter Fels & Phoebe Palmer]

It sure helps economically if you can pull your clients from wealthier 
neighborhoods than your own.
The old saw of the "shoemakers children have no shoes" seems to apply.
Be honorable...hand out lots of cards...i've had customers come back 
20-30 years later and want to fulfill some dream they had.
Then you have to uncouple that dream enough to sneak in something that 
can actually be built on their budget.
Small pieces get them involved...ideally they come back later.
pf

Andrew Vida wrote:
> 
> 
> George Dixon wrote:
>> It's simple....the bottom of the market is saturated with low 
>> price/high volume objects and items, but there is plenty of room at 
>> the top.
>> It is all about disposable income and that commodity resides at the 
>> top of the market too.
>>
>> That and the fact that you can live anywhere you wish to, but you 
>> cannot sell anywhere you live.  Your work has to be seen in the 
>> high-end market place.
> 
>     Good point.  I would be able to sell $1000/ft railing in WV sometime 
> after Hell froze solid to the core, and even then I'm not sure.  I 
> consider us to be dirt poor, especially in comparison to what I once 
> enjoyed.  To our neighbors, we are very wealthy.  The conditions under 
> which some of them live would probably appall some of you.  Hell, the 
> conditions under which *we* live might. :)
> 
>     -Andy
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