[TheForge] Fw: Can't compete w/ this

[George Dixon]

>>  we need a national umbrella to educate specifiers, designers, and  
>> customers on what is good ironwork.

I was under the impression that abana was said 'umbrella'.....re- 
invent the wheel or make the existing wheel work.

Quality sells, junk sells...you have to target your market.  Look at  
wood as an analogy: there is plenty of cheap furniture, but there is  
also a solid market for high-end furniture.  Same is true for forged  
metalwork.

The only way to sell into the high-end market is to do high-end work  
AND market it properly.  It is more an issue of disposable income  
that social or global inequity.  Take a given piece of qualitative  
work into a middle class market and get their 'top dollar' or take  
the same piece into a upper income class market and get their 'top  
dollar'.  The top dollar will be vastly different in-as-much as both  
markets have disposable incomes that are vastly different.

Capitalism is very cool....when you clue to its mechanisms.

George Dixon
The grass is not really greener on the other side of the fence...it  
just looks like it is.