[TheForge] Advertising your craft

Wed Mar 5 11:41:00 2003

A quick fix we used to do years ago was add the text needed for the 
search engines in text the same color as the background.   This puts you 
on the search engines without reworking your pre designed catalog.   Not 
themost web friendly, but a step up with minimal expenditure. This used 
to work, although some sites started using it for more nefarious 
purposes and as a result I have heard that some search engines block it 
(it was called cramming as I recall).

>
> When posting information to web pages, information that is written in 
> text  / HTML is  information that can be searched for.  However, 
> information that is in the form of graphic  or picture files while  
> visually readable   is not generally  search-able.
>
> Point :   The owners of   a local  Mom & Pop business  stopped in to 
> my office the other day to ask why they couldn't find their web page 
> on the web crawlers / search programs like yahoo and google . They  
> build  and  have shipped handicap equipment to 50 USA states , as well 
> as Canada,  England and Australia .
>
> They had gone to some expense to have a web page. They had some one 
> take their catalog and post it to their new web page.   It was quickly 
> apparent  to me, what the problem was.  None of the  description  
> script was written: rather it  was simply scanned  as a graphic / 
> photo files and uploaded that way.      They needed to re construct 
> their entire web page to make the wording  accessible to the search 
> engines.:  Retype the  text descriptions, and  up load graphic files 
> that are limited to the photos / diagrams only.
>
> Dann Johnson
>
>
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