[TheForge] Advertising your craft

[dann]

When posting information to web pages, information that is written in 
text  / HTML is  information that can be searched for.  However, 
information that is in the form of graphic  or picture files 
while  visually readable   is not generally  search-able.

Point :   The owners of   a local  Mom & Pop business  stopped in to my 
office the other day to ask why they couldn't find their web page on the 
web crawlers / search programs like yahoo and google . 
They  build  and  have shipped handicap equipment to 50 USA states , as 
well as Canada,  England and Australia .

They had gone to some expense to have a web page. They had some one take 
their catalog and post it to their new web page.   It was quickly 
apparent  to me, what the problem was.  None of the  description  script 
was written: rather it  was simply scanned  as a graphic / photo files and 
uploaded that way.      They needed to re construct their entire web page 
to make the wording  accessible to the search engines.:  Retype the  text 
descriptions, and  up load graphic files that are limited to the photos / 
diagrams only.

Dann Johnson