[TheForge] Advertising your craft

Wed Mar 5 08:50:00 2003

It depends on your audience and price range.  Our price range is high and
our clients are primarily architects and designers.  So the newspaper and
yellow pages advertising was not worth the money.  We did get a few
residential commissions, but not enough.
In our case, a direct mailing of a very professional package, to a list of
architects & designers would be more effective and possibly advertising in
some ritzy building mags.  Maybe I'll try that in a few more years, when I
have time for more commissions.
 -Kirsten

----- Original Message -----
From: "R.C.Mundt" <[email protected]>
To: <[email protected]>
Sent: Wednesday, March 05, 2003 7:10 AM
Subject: Re: [TheForge] Advertising your craft


> My whole deal started w/ an ad in a local advertising paper, I ran an ad
> pretty much continually for 3-4 years.  It's pretty hard to keep paying
for
> an ad when you only get a ocasional call and only a small percent of them
> actually buy any thing. I read somewhere that the average person will read
> an ad 7 times before responding to it. I rented a booth at our local hom
and
> garden show 2 years in a row , first was good , second  year was a waste
of
> time.   The local newspaper did a story on me  about 3 years ago, got a
few
> calls no work, atleast not imediatly.  I ran an ad in a paper in a
> neighboring city for several wks. w/ no response so stopped the ad. a yr.
> latter I got a job from that ad. Right now I'm in the yellow pages and
thats
> all  its an easy way for people to find me.  People  who want iron seem to
> know I'm around now just wish more people wanted iron.  I dont have a web
> page, the business's I know w/ web pages don't seem to think they get any
> business from them.  I think it would be a good plkace to send customers
to
> view your wares once they found you some place else.
> What do you guys w/ web pages think , do they bring in any work?
> Randy Mundt
> ----- Original Message -----
> From: "Shannell Sugrue" <[email protected]>
> To: <[email protected]>
> Sent: Wednesday, March 05, 2003 1:05 AM
> Subject: [TheForge] Advertising your craft
>
>
> > Just wondering how most of the professional smiths here advertise their
> > wares and abilities? Im in the yellow pages of course with a link to my
> > website but am now looking at promoting a showroom Ive just completed
via
> > local media. My goal is to get people to visit my real world "gallery"
and
> > see the sort of stuff I can do. Ive got a quarter page coming up in a
> > national "lifestyle" magazine, that cost a heap, but am interested in
how
> > anyone else does it.
> >
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