[SOC] Wal Mart - Continued

[Reicher, James]

BENTONVILLE, ARK (AP)--

Some Wal-Mart customers soon will be able to sample a new discount item
- Wal-Mart's own brand of wine. The world's largest retail chain is
teaming=20
up with E&J Gallo Winery of Modesto, CA, to produce the spirits at an
affordable price, in the $2-5 range.

While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart brand wine into their shopping carts, there is a market for
cheap wine,=20
said Kathy Micken, professor of marketing at Roger Williams University
in Bristol, R. I. She said: "The right name is important."

We can help with that! So, here we go:

The top 12 suggested names for Wal-Mart wine:

#12. Chateau Traileur Parc

#11. White Trashfindel

#10. Big Red Gulp

#9. Grape Expectations

#8. Domaine Wal-Mart "Merde du Pays"

#7. NASCARbernet

#6. Chef Boyardeaux

#5. Peanut Noir

#4. Chateau des Moines

#3. I Can't Believe It's Not Vinegar!

#2. World Championship Riesling

And the number 1 name for Wal-Mart Wine...... #1. Nasti Spumante!

Who says they don't know wine in Arkansas?


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