[Scan-DC] UPDATE: Did RadioShack run out of things to sell?

[Blair Thompson]

http://news.morningstar.com/all/ViewNews.aspx?article=/MW/TDJNMW20140610134_univ.xml

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RadioShack's stores face the same problem that Borders, Blockbuster and Circuit City did, Pachter says; the remaining company-owned stores and franchises will never be able to stock as much as Amazon (AMZN), nor will it become a destination store like Apple (AAPL). "RadioShack used to be a convenience store, but it's evolved into a desperation/necessity store," Pachter says. "If you need a battery for your watch and you can't stand to wait two days for Amazon Prime's free two-day delivery, you might buy one in RadioShack." 
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Indeed, even traditional RadioShack accessories struggle to compete. Pachter cites a classic RadioShack purchase: The CR2032 lithium battery used for key fobs, calculators, remote controls, doorbells and watches. A pack of three CR2032 batteries by RadioShack's Enercell brand costs $12.99 . A pack of 10 on Amazon costs $5.45 and a pack of 50 costs just $7.33 from Lily's Home via Amazon. "RadioShack is not price competitive for the things that you used to go in there for," Pachter says, "and consumers have been trained by Walmart and Costco to shop in bulk."

And then there's that other problem: the name. "RadioShack.com" is an anachronism for the Internet age. "Grandkids these days don't even know what a radio is," Pachter says. "It's like calling the store Shortwave Shack or Mainframe Computer Shack." In an effort to overcome its association with an outmoded technology, RadioShack briefly changed its name to "The Shack" in 2009. In his statement, Magnacca said, "Our brand equity remains strong, reflected in the sales growth we're seeing in our new concept stores." 
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