[Scan-DC] New Radio Shack ads to emphasize customer service

[Greg Danes]

I think you may be right. I worked there for a Christmas side job back in
the late 90's. During that time the big thing was carriers concerned about
people hearing there customers cell calls on radios that picked up 800 MHz,
before they started the trend of blocking those frequencies. I sold a
cell brand, cannot remember which at the time, that had AES encryption and
sold a lot of phones. Unlike today with no hobbyist stores or real techs
left to answer questions even the non-techie types can figure it out on
their own doing a Google search. Also RS has local depot service centers,
you never get to see or talk to a tech working on anything anymore.

KJ4DGE


On Tue, Jan 28, 2014 at 6:04 PM, Steve <restonham at gmail.com> wrote:

> How can you have good service when the average RS employee has an IQ
> somewhere around room temperature and not a clue about anything other than
> cell phones?  They did have some really decent tech types and hams working
> in their stores many years ago, but it's been a long time.  Since there are
> generally never more than 2 employees in a store at a time, your odds of
> getting someone who can really help you with anything technical are near
> zero.
>
> People in retail used to have a lot of pride in their work - now you only
> find it at high end stores.  Face it, most customers who go into RS don't
> need tech help, they just want to be sold something.  I don't see them
> lasting more than another year or two, maybe less.
>
>
> On Tue, Jan 28, 2014 at 2:29 PM, Brian Rokus <brianrokus at hotmail.com>
> wrote:
>
> >
> > Will be interesting to see how this works out for them...
> >
> > "In its latest brand-positioning shift, struggling consumer electronics
> > retailer Radio Shack Corp. is emphasizing one of its longtime, core
> tenets:
> > customer service. A new national advertising campaign called "Do It
> > Together," from Austin, Texas-based GSD&M, aims to show how Radio Shack
> and
> > consumers can collaborate to solve technological problems like connecting
> > today's many devices...."
> >  Full article in AdAge:
> >
> http://adage.com/article/news/radio-shack-breaks-campaign-support-positioning/291302/
> >
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-- 

Gregory S Danes
8101 Orville st.
Alexandria, VA 22309
danesgs1 at gmail.com
Phone. 571-216-2126
Skype: danesgs1