[Scan-DC] New Radio Shack ads to emphasize customer service

[Blair Thompson]

Having seen people flooding out from Target, Best Buy, and Staples into the Potomac Yards parking lots, many of them with shopping carts overflowing with cyberstuff, I suspect not just a few shoppers are already quite comfortable with the notion of connecting "today's many devices."

---------- Original Message ----------
From: Brian Rokus <brianrokus at hotmail.com>
To: "scan-dc at mailman.qth.net" <scan-dc at mailman.qth.net>
Subject: [Scan-DC] New Radio Shack ads to emphasize customer service
Date: Tue, 28 Jan 2014 14:29:31 -0500
 
"In its latest brand-positioning shift, struggling consumer electronics retailer Radio Shack Corp. is emphasizing one of its longtime, core tenets: customer service. A new national advertising campaign called "Do It Together," from Austin, Texas-based GSD&M, aims to show how Radio Shack and consumers can collaborate to solve technological problems like connecting today's many devices...."
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