[QCWA] Journal expense

[Matt Tinker]

Hello Norm......very good point, more paid advertising is the key.  Yes we 
probally produce an electronic version of the Journal, but I think we will 
be giving up a lot.  The solution is more paid advertising from any number 
of resources that are available.  I would think that amateur radio mfg. 
companies would like to hit our circulation every issue or at least twice a 
year.  One consideration, here regarding advertisers is the frequency of 
our publication, we only publish four times per year.  If we were, lets 
say, every two months, I think we could attract more advertising.  Also, we 
might consider adding member ads for equipment etc., for nominal cost, but 
still covering the expense.  I'm not certain what the budget is, but there 
are only so many answers to balancing the accounts.  One was already 
approved, higher dues.  This I feel can be effective, but certainly will 
not cure the budget woe.  We need to see advertising (paid), to really get 
a positive cash flow for the Journal.  I hope we would consider the 
following : 1. Leave the dues increase in place, but put a 5 year hold on 
any increases. 2. Explore the option of an electronic Journal, and make 
that an option for our membership. 3. Consider going to a bi-monthly 
publication, and sell the advertising with that increased exposure. 4. 
Increase member adds, etc at paid cost in the Journal.  I hope we could 
consider some of the options, I've done this before, with another 
organization, and in the final analysis Paid Advertising with an increased 
volume circulation was the answer over a 24 month time frame.  Hope you had 
a great Holiday, and a Happy New year.. 73 Matt AA8P


At 11:16 AM 12/24/2006 -0500, you wrote:
>With respect to the recent information regarding the expense of producing 
>the Journal I offer a suggestion.
>
>Our Journal as it exists can never be other than an expense as long as 
>there is not enough paid advertising to support it.
>
>Both CQ and QST are enjoying a windfall of advertising these days.
>
>Another organization to which I belong had a similar problem with their 
>newsletter.  They canvassed their entire email address book to see if a 
>digital edition would be of interest.
>They reduced their printing by over 2000 copies as a result of the response.
>
>Respectfully submitted.
>
>Norm   K1AA
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