[NJARC] CBS Selling Off Radio

[Scott Wynn]

Disappointing to hear when these heritage entities shut down. Perhaps this will provide opportunities for more independent companies to return to the game, which also would mean less of a focus group culture and more creative programming...but I'm not holding my breath.

Sent from my iPhone

> On Mar 18, 2016, at 10:57 AM, Alex Magoun <a.b.magoun at ieee.org> wrote:
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> It's really hard to "grow" or build, or rebuild a profitable business when the traditional revenue source, advertising, keeps shrinking. Les Moonves is a broadcasting veteran going back to the 1970s and presumably he's looking at data like that in Slide 5 here (http://www.iab.com/wp-content/uploads/2015/05/MAGNA_Letang_IAB_Webinar_042215.pdf) and Slide 8 here (http://www.iab.com/wp-content/uploads/2015/05/PWC_IAB_2014_Full_Year_Digital_Ad_Revenue_IAB2.pdf).
> 
> Radio suffers from the same problem as print, music, and film media. The vast majority of Americans and people worldwide get their information and entertainment in the most convenient way possible: on demand, any time, any where, digitally, in the convenience (and small screen) in their hands. Moonves and his colleagues in traditional media have been wrestling with this for at least 15 years so if you have a brainstorm they've overlooked, be sure to let Broadcasting & Cable (note title) know:)
> 
> David Sarnoff forecast this transition in 1964 for 2000, and he also observed in the early 1930s, with regard to movies and television, that every medium will continue to play a profitable part as long as it has something unique to offer.  CBS Radio will certainly continue to appear just as NBC Radio has in the last 30 years (https://en.wikipedia.org/wiki/NBC_Red_Network#After_the_Golden_Age_of_Radio), just not run by National Amusements/CBS/Paramount.
> 
> 
> Alex
> ~~~
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