[Fwd: Re: [NJARC] Fw: West Coast Radio Auction]

[Ray Chase]

-------- Original Message --------
Subject: 	Re: [NJARC] Fw: West Coast Radio Auction
Date: 	Wed, 14 May 2008 07:23:59 -0400
From: 	Ray Chase <enrpnr at erols.com>
To: 	New Jersey Antique Radio Club <njarc at mailman.qth.net>
References: 	<20080513.224422.256.11.davesica at juno.com>



Well that's the way it is in the high end auction business.  Actually 
the catalogs are a profit center and become useful reference sources.  
Usually catalog purchasers also receive the "prices realized" after the 
auction.  Museums and auction houses maintain libraries to be able 
research past auctions.  In fact there is some market for older auction 
catalogs.  Sure this could all be done electronically today but some of 
us still like to touch the paper.  Besides, when you go to the auction 
it's more convenient to carry your catalog rather than a lap top.
Ray

Dave Sica wrote:

>Visit our web site - See http://www.njarc.org
>_______________________________________________
>On Tue, 13 May 2008 16:38:36 -0400 Ray Chase <enrpnr at erols.com> writes:
>  
>
>>They only show pics of 10 radios, they want 
>>you to buy a catalog to see all of  them.
>>    
>>
>
>In this day and age, I think that's inexcusable, AND bad marketing.
>Although these look like some high-end radios and a catalog of them would
>be a nice thing to have for it's own sake, production of a catalog in the
>pre-Internet world meant that they had to charge a reasonable amount to
>cover the costs of production and distribution. It was pretty simple: no
>catalog = no information = no bids. Nowadays, the cost of producing a PDF
>catalog is relatively low and there's little or cost associated with
>distributing it. Unless they're hoping to use the catalog as a profit
>center, I can't see how putting only ten photos online is going to help
>make the auction a success!
>
>--Dave
>
>
>
> 
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>  
>