[NJARC] Fw: West Coast Radio Auction

[Steve McVoy]

Pictures of all the radios will be on the website in a few days. You don't
have to buy the catalog to see what they have.

 
Regards,
 
Steve
 
www.earlytelevision.org

-----Original Message-----
From: njarc-bounces at mailman.qth.net [mailto:njarc-bounces at mailman.qth.net]
On Behalf Of Dave Sica
Sent: Tuesday, May 13, 2008 8:44 PM
To: njarc at mailman.qth.net
Subject: Re: [NJARC] Fw: West Coast Radio Auction

Visit our web site - See http://www.njarc.org
_______________________________________________
On Tue, 13 May 2008 16:38:36 -0400 Ray Chase <enrpnr at erols.com> writes:
> They only show pics of 10 radios, they want 
> you to buy a catalog to see all of  them.

In this day and age, I think that's inexcusable, AND bad marketing.
Although these look like some high-end radios and a catalog of them would
be a nice thing to have for it's own sake, production of a catalog in the
pre-Internet world meant that they had to charge a reasonable amount to
cover the costs of production and distribution. It was pretty simple: no
catalog = no information = no bids. Nowadays, the cost of producing a PDF
catalog is relatively low and there's little or cost associated with
distributing it. Unless they're hoping to use the catalog as a profit
center, I can't see how putting only ten photos online is going to help
make the auction a success!

--Dave



 
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