[NJARC] Sears Radio Manufacturers

[Harry Klancer]

Jerry,

Here's some info that I dug up for the 1936 Silvertone that we have at the
museum.  Also a  reference

------------------
Silvertone Model 4586 (1936)

In the 1930’s and for many years afterward, a number of merchandisers
marketed and sold “private label” radios built to their specifications by
numerous small manufacturers. Probably the best-known of these
merchandisers were the large mail order catalog companies with
nationwide name recognition: Montgomery Ward and Sears Roebuck.
Montgomery Ward’s /Airline/ radios were the most popular, followed
by the radios sold by Sears Roebuck under the /Silvertone/ brand
 name. By 1941, 900,000 /Airline/ radios, and 700,000 /Silvertones/
were being sold annually.

While /Airline/ and /Silvertone/ were household names everywhere, the
manufacturers of these radios were never identified and for the most
part, their names would not be recognized if they were. They included
/Belmont/ (which did sell radios under its own name as well), 
/Stewart-Warner
/and/ Wells-Gardner/, to name just a few.

This /Silvertone/ radio, a fine example of some of the features of 
radios of
the mid-‘30’s including the large round “airplane dial”, the tuning eye 
tube,
and the provision of shortwave bands as well as the broadcast band, was
built by the /Colonial/ radio manufacturing company of Buffalo,  New York.
Another version of this same model was built by the /Stewart-Warner/ 
company.

-----------------------

Mail Order Radios: Receiver Evolution in the
Pages of the Sears, Roebuck and Montgomery
Ward Catalogs, 1920-1950.

by Steve Craig
Department of Radio, Television and Film
University of North Texas

(you can find this paper on the internet)

  Harry K


 

 

 



Jerry Dowgin wrote:
> Visit our web site - See http://www.njarc.org
> _______________________________________________
> Nick
>
> Would you have a list of the manufacturers that produced radios like 
> my 1927 silvertone for Sears?
>
> Jerry Dowgin
> ----- Original Message ----- From: "Nick Senker" <ns539 at earthlink.net>
> To: "New Jersey Antique Radio Club" <njarc at mailman.qth.net>
> Sent: Sunday, March 11, 2007 10:05 PM
> Subject: Re: [NJARC] Do you need dial cord?
>
>
>> Visit our web site - See http://www.njarc.org
>> _______________________________________________
>> I use Dacron braided fishing line (black - 40 lbs or higher, lighter 
>> is too thin) with good results.  It is available at Effingers in 
>> Bound Brook or other sporting goods stores like Dicks or Sports 
>> Authority.  Nick Senker
>>
>> -----Original Message-----
>>> From: salb203 at aol.com
>>> Sent: Mar 10, 2007 9:36 AM
>>> To: njarc at mailman.qth.net
>>> Subject: [NJARC] Do you need dial cord?
>>>
>>> Visit our web site - See http://www.njarc.org
>>> _______________________________________________
>>> Hello Fellow members,
>>>
>>> If you need dial cord for your radios, rumor has it  you can use
>>> braided dacron fishing line just like this one on ebay
>>> http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=7230394828
>>>
>>> I know of a radio collector who uses 40-lb test braided dacron fishing
>>> line in his radios. This fishing line does not stretch. Now I have not
>>> tried it yet but Phil Nelson from http://antiqueradio.org/index.html
>>> uses it.
>>>
>>> Just a FYI,
>>>
>>> Regards,
>>> Sal Brisindi
>>>
>>> ________________________________________________________________________ 
>>>
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