Most all of the theories batted about today seem plausible but what Icom should be concerned about the most, IMHO, is the fact the brand "Y" equivalent FT-857D is selling for $699.95 or less at most retailers. Even more alarming is that the 706 is now more expensive than a brand "K" TS-480SAT. Market share lost is sometimes hard to reclaim. Paul, N5PS