[Ham-Mac] Looks Like New Mac Mini's?

[Steve Hellyer]

What they don't tell you is that there is a 30% return rate on the  
netbooks.
Which means many are not meeting the expectations of the customers.

If here at Apple we saw a 30% return rate on a product it would be a  
disaster.
Big costs for dealing with returns and customer unhappiness. Sucks  
away profits quickly.

Nothing is wrong with Steve Jobs. Apple is really more than one guy.  
We have some of the best award winning Engineers and business people  
who create all of the HW/SW.

Apple is pulling out of trade shows as the cost doesn't justify  
return. Not just cost of booth, but equipment, people, Time of year  
not great as many employees lose much of there holidays preparing.  
Spending more on opening more stores which provide more intimate  
contact.

Recall many other trade shows have closed this year. Cisco, Netapp and  
many others.
We think trade shows will likely continue for the business to business  
trade rather than to consumers.

73
Steve - VA3SPH

On 17-Dec-08, at 9:15 PM, Brian wrote:

> I have been reading some online chatter about that, too.
> Last thing was that he will be there for a part of it, but his
> health is a concern.
>
> Sadly, I am more curious about the new Netbook and Mini.
>
> On Dec 17, 2008, at 7:10 PM, Bob Nielsen wrote:
>
>> Hmm, it may be time for me to abandon PPC.
>>
>> I saw in the Seattle Times today that Steve Jobs won't be at  
>> MacWorld.  I wonder if anything should be read into that.
>>
>> Bob, N7XY
>>
>
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