[Hallicrafters] Hallicrafters Digest, Vol 166, Issue 3

[Richard Knoppow]

     The old  QST reminds me a little of another magazine, also from the 
New England area, "American Photography". From sometime in the 1920s 
through early 1940s this was the bastion of "pictorial" photography. In 
the 1940s it changed going to a large format (had been about the same 
size as QST) and a change in editorial content. It couldn't compete with 
newer magazines like Popular Photography and eventually died out.
     Both QST and American Photography segregated their editorial and 
advertising content. Three or four pages in the front and then many 
pages of editorial content followed by more advertising in the back. 
This allowed printing of complete stories without the annoying 
(continued on p.97).  I think advertisers must have hated this but 
readers liked it. One must realize that QST is an advertising medium and 
its advertising content is considered far more important than its 
editorial content. The pressure is on print media due to the shift of 
"content" to other media so one finds a sort of desperation in 
presentation. So, we find things being done a little cheaper and a 
little poorer until they self destruct.

On 1/7/2018 3:07 PM, Vintage Radio Repair wrote:
> I always liked the OLD size of QST, anyway - of course, I always liked the
> OLD version of QST, period.  It was more "meat" and less "filler"
> 
> Tom - W0EAJ


-- 
Richard Knoppow
1oldlens1 at ix.netcom.com
WB6KBL