[Hallicrafters] Hallicrafters Re: Why A Storm Series

[peter A Markavage]

Let's see:
75A series could be called the Reindeer series
51J series could be called the Ram series
32V series could be called the Varmint series
75S series could be called the R-Quack series
32S series could be called the T-Quack series
30 series could be called the Super Quack series

Quote - "Anyone want to suggest a new marketing campaign for the Collins
line: 75A-5, KWM-2, etc.?"

How about: They were great in their day, and ran their course, but now
it's time to put them to bed.

Pete, wa2cwa

On Sun, 19 Sep 2004 05:01:59 -0300 "David Knepper" <cra at floodcity.net>
writes:
> I can only conclude that the Japanese manufacturers, like Kenwood, 
> Icom,
> Yaesu, etc., have little or no concern for creating a line of 
> amateur
> products that have symbolic or metaphorical meanings.  Obviously, 
> they want
> to project a different image.  Creativity goes into their radio and 
> not on
> them.
> 
> I wonder what Mr. Collins must have been thinking (and smiling) 
> when
> Hallicrafters, etc. dreamed up such names!
> Of course, E.F. Johnson Company capitalized on the Viking sterotype 
> with
> such product names as the "Invader" and "Valiant", etc.
> 
> Anyone want to suggest a new marketing campaign for the Collins 
> line:
> 75A-5, KWM-2, etc.?
> 
> Good day.
> 
> Dave, W3ST
> Publisher of the Collins Journal
> Secretary to the Collins Radio Association
> www.collinsra.com
> Nets:  3805 Khz, Monday/Wednesdays 8 PM EDST
>           14250 Khz Saturday, 12 Noon EDST
> 
> ----- Original Message -----
> From: "peter A Markavage" <manualman at juno.com>
> To: <hallicrafters at mailman.qth.net>
> Sent: Sunday, September 19, 2004 3:37 AM
> Subject: Re: [Hallicrafters] Hallicrafters Re: Why A Storm Series
> 
> 
> > And maybe, in their testing lab, they were unpredictable and
> > uncontrollable most of the time. Heath had their Indian tribes, 
> Clegg had
> > their mythical Greek Gods, Johnson had their Vikings, etc.
> >
> > Pete, wa2cwa
> >
> > On Sat, 18 Sep 2004 20:08:27 -0700 "Mike Smout" 
> <mikesmout at sympatico.ca>
> > writes:
> > > Duane, I'll bet someone in the Hallicrafters marketing 
> department
> > > used those three series names to convey the strength of the 
> radios.
> > > The sheer magnitude of force that is exerted by a Cyclone, 
> Tornado,
> > > or Hurricane would be nothing short of phenominal. If you had 
> to
> > > choose between a Sky Champion or a Cyclone, knowing nothing in 
> terms
> > > of the particluars for each radio, which one would you pick.  If 
> you
> > > did not know what a Corvette Sting Ray or a Rambler Ambassador
> > > looked like, based on the name alone, which one would end up in 
> your
> > > driveway. The name kind of "smacks you in the face" don't you 
> think.

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