[Hallicrafters] Hallicrafters Re: Why A Storm Series

[David Knepper]

I can only conclude that the Japanese manufacturers, like Kenwood, Icom,
Yaesu, etc., have little or no concern for creating a line of amateur
products that have symbolic or metaphorical meanings.  Obviously, they want
to project a different image.  Creativity goes into their radio and not on
them.

I wonder what Mr. Collins must have been thinking (and smiling) when
Hallicrafters, etc. dreamed up such names!
Of course, E.F. Johnson Company capitalized on the Viking sterotype with
such product names as the "Invader" and "Valiant", etc.

Anyone want to suggest a new marketing campaign for the Collins line:
75A-5, KWM-2, etc.?

Good day.

Dave, W3ST
Publisher of the Collins Journal
Secretary to the Collins Radio Association
www.collinsra.com
Nets:  3805 Khz, Monday/Wednesdays 8 PM EDST
          14250 Khz Saturday, 12 Noon EDST

----- Original Message -----
From: "peter A Markavage" <manualman at juno.com>
To: <hallicrafters at mailman.qth.net>
Sent: Sunday, September 19, 2004 3:37 AM
Subject: Re: [Hallicrafters] Hallicrafters Re: Why A Storm Series


> And maybe, in their testing lab, they were unpredictable and
> uncontrollable most of the time. Heath had their Indian tribes, Clegg had
> their mythical Greek Gods, Johnson had their Vikings, etc.
>
> Pete, wa2cwa
>
> On Sat, 18 Sep 2004 20:08:27 -0700 "Mike Smout" <mikesmout at sympatico.ca>
> writes:
> > Duane, I'll bet someone in the Hallicrafters marketing department
> > used those three series names to convey the strength of the radios.
> > The sheer magnitude of force that is exerted by a Cyclone, Tornado,
> > or Hurricane would be nothing short of phenominal. If you had to
> > choose between a Sky Champion or a Cyclone, knowing nothing in terms
> > of the particluars for each radio, which one would you pick.  If you
> > did not know what a Corvette Sting Ray or a Rambler Ambassador
> > looked like, based on the name alone, which one would end up in your
> > driveway. The name kind of "smacks you in the face" don't you think.
>
> ________________________________________________________________
> Get your name as your email address.
> Includes spam protection, 1GB storage, no ads and more
> Only $1.99/ month - visit http://www.mysite.com/name today!
> ______________________________________________________________
> Hallicrafters mailing list
> Home: http://mailman.qth.net/mailman/listinfo/hallicrafters
> Help: http://mailman.qth.net/mmfaq.html
> Post: mailto:Hallicrafters at mailman.qth.net
> ----
> List Administrator: Duane Fischer, W8DBF **for assistance**
> dfischer at usol.com
> ----
> Hallicrafters Collectors International: http://www.w9wze.org