[GreenKeys] Slightly OT: Colour TV
Richard Knoppow
1oldlens1 at ix.netcom.com
Fri Mar 24 21:21:45 EDT 2017
The first color TV I ever saw was larger than 12" but was probably
around 1960. It should be pointed out that the only people to make any
money from color TV were the patent holders and manufacturers; the
broadcasters didn't make squat. U.S. broadcasting makes it money from
advertising. What stations and networks have to sell is the audience.
Advertising revenue depends on the size of the audience. Color did not
increase the audience size at all. Some people got color sets and
watched programs in color but most people continued to watch in B&W.
Both CBS and ABC waited until there was a substantial audience for color
before adopting it. That is, they waited until sticking to B&W would
reduce the audience size. A wise move. While color might be a more
effective sales tool I think, for the most part, it was a minor influence.
The FCC and industry group, the NTSC, probably did a good job in
choosing the combination of systems they did. It allowed a lot of
improvement over several decades. The CBS sequential system would have
been dead in the water pretty quickly and RCA's original system left a
lot to be desired. Like TV altogether, I think color came before the
technology was really advanced enough but those holding patents did not
want to see them expire before earning some profit from them.
On 3/24/2017 5:50 PM, Dave Horsfall wrote:
> RCA introduced the colour TV, way back in 1954; with a 12" screen and
> costing a mere US$1,000, it remains to be seen whether the world was
> thereby made a better place...
>
--
Richard Knoppow
1oldlens1 at ix.netcom.com
WB6KBL
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