[Elecraft] Giving Up

[Dr. William J. Schmidt]

Performance simply is not the issue here.

Elecraft has made a marketing decision to market one radio and it is priced
in the middle of the Ham-consumer pack with other radios with similar
performance.  They have opted to skip the entry-level market (like Icom with
the 7300 that you can get for basically $1000, and a range of radios at
different price points).  Many people can't pony up the $4,000+ for the new
(now) entry level Elecraft (no matter what the performance) and will go
elsewhere for their radios.  This is a different model than the entry level
K3 that initially started barely over $1,000.

That's what's up here... As Rob says in all of his talks... "Any of the
radios in the top 10+ are about the same in performance... you serve
yourself best buying one with the options that suit you".   Unless, of
course, you are a performance number chaser...


Dr. William J. Schmidt - K9HZ J68HZ 8P6HK ZF2HZ PJ4/K9HZ VP5/K9HZ PJ2/K9HZ 

email:  bill at wjschmidt.com


 


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