[Elecraft] Will there be a K4?

Richards jrichards at k8jhr.com
Mon Mar 25 21:07:54 EDT 2019


Mr. Eric,  perhaps you are fishing in the wrong pond ...

To coin a phrase:   Ask not why some hams buy your radios - ask why all 
the others do not.

Asking members of this group who are pleased with your products is 
misplaced.   Instead, you should poll those who recently purchased, or 
who contemplate purchasing, competing products. More hams purchase 
competing products than buy Elecraft gear,  so you should ask THEM 
why.   Disregard sycophantic owners who claim you make the only rig 
worth owning (even if that is true!) Disregard those who claim other 
manufacturers have lost touch with their customers, because that is 
simply not true.  Many well informed, qualified hams buy other brands 
for good reasons.   In any case, you should determine what induced them 
to eschew your products for theirs. Contrary to popular belief,  owning 
Brand X is not a sign of insanity!    Contest guru K3LR has brand X 
radios in his big contest shack.  World famous Rob Sherwood NC0B has 
four of the latest Brand X radios and the latest Brand Y radio on his 
desk.   And they are pretty smart guys.   To increase market share, you 
must produce products that appeal to more buyers with money to spend.   
(I learned this is Business 101.)       ;-)

That is just MY take ... you make the call. K8JHR

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