[Elecraft] K3S Package Discounts

[Walter Underwood]

I agree.

People might expect a simple answer to “How much does a K3S cost?”, but they get “It depends” then spend hours trying on the website and this list adding up lists of options. This is that simple answer. I have no doubt that it will increase sales, because it decreases the friction of pricing out a K3S.

It would be handy to have the same thing for a fully-loaded KX3, just to avoid all the sums.

wunder
Walter Underwood
wunder at wunderwood.org
http://observer.wunderwood.org/  (my blog)


> On Jul 29, 2017, at 9:12 AM, Don Wilhelm <donwilh at embarqmail.com> wrote:
> 
> On the contrary, I think the decision to offer "standard configuration packages" is a result of customer questions resulting from confusion about "what options do I need" and much time devoted to pre-sale communication with prospective customers.
> 
> Other manufacturers offer an "all or nothing" package that is their current model/configuration.
> 
> I have witnessed the confusion of many prospective buyers at the Elecraft booth at many hamfests - there is a lot of confusion about which options they should include.  We endeavor to provide assistance to customize the option mix to the wants and needs of the customer.
> 
> These "standard" packages is a way to allow customers to purchase a K3S for the type of operating that they will be doing while minimizing that pre-sale activity.
> 
> One can still order additional options even with the pre-defined packages (and I assume also delete some options).  But for the customer who is not familiar with what each Elecraft option will do for their operating experience, I believe it is a step in the right direction.
> 
> If Elecraft were to follow other manufacturer's footsteps, there would be a K3S-I, K3S-II and K3S-III designation for each of those bundles, but note that Elecraft has chosen not to do that.  You do not have to sell your K3S-I to get a K3S-III, just add the options needed to upgrade it.
> 
> That "upgradability" has always been unique at Elecraft.  Any K2 can be upgraded to the electrical equal of a new one, the same goes for the K3 with the addition of the modules included in the K3S (with only a few minor exceptions).
> 
> This is part of the Elecraft customer support philosophy.  Note that the K2 is a 1998 design and is still going strong, and still fully supported.
> 
> 73,
> Don W3FPR
> 
> On 7/29/2017 11:17 AM, WILLIE BABER wrote:
>> I imagine that many persons wanting K3/K3s have one, and so sales may not be as robust as a result. The many improvements over time have created a mature radio--and all essential improvements can be made to an early K3 (same with the K2).  I appreciate Elecraft for this approach to building radios.  However, this does mean that many of us are using aging K3s that work just as well as the new K3s.  I have two K3 radios (so2r), one is about nine years older than the other one but they are both essentially the same.
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