[Elecraft] Elecraft black friday

[Phil Hystad]

Ditto!!


> On Nov 25, 2016, at 1:34 PM, Jim Brown <jim at audiosystemsgroup.com> wrote:
> 
> Think about it -- those who offer large discounts for special sales are not losing money, they have large markups built in, and are simply reducing them for that sale. Elecraft sells direct, with no commission to "dealers" who do nothing but ship boxes in and out the door, and they price their products as low as they can and still stay in business. Remember that the equipment they sell must support telephone support, a service department to do both in-warranty and out of warranty repairs, engineers who work on the design of future products, others who do the work to put those designs into production, administrative people who do the billing, customer contact, purchasing of parts, accounting, filing tax returns, and so on.
> 
> As a ham for 60 years, I've watched dozens of ham companies go out of business because they didn't understand their market, or priced their products too low or too high, failed to treat customers with respect, and so on.  Ten Tec and Alpha are two formerly great US companies that have failed to make a profit and "reorganized." The remains of both companies have been acquired by companies 3-6 times removed from the originals, and the acquirers are trying to get going again. Both are skeleton operations, doing their best to service legacy products.
> 
> I'm happy to pay Elecraft whatever Eric and Wayne think they need to stay in business, support existing customers, and continue to lead the industry. The level at which they have chosen to work ain't cheap. If you want a big discount, go to HRO's website and look at their "deal" on a TS590SG.
> 
> 73, Jim K9YC
> 
> On Fri,11/25/2016 1:04 PM, Paul Clay via Elecraft wrote:
>> Level of discount silly and not at all in keeping with the concept of a "Black Friday" sale, IMHO.
> 
> 
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