[Elecraft] Missing FDIM talk

[jim]

.

What we need here and now is some predictable, irrational behavior. called
impulse buying.  This sells product.................... A LOT of product.


Your WILDEST dream is but a credit card away.

Jim
W6AIM


.



-----Original Message-----
From: Elecraft [mailto:elecraft-bounces at mailman.qth.net] On Behalf Of GDR
Sent: Saturday, May 16, 2015 5:44 AM
To: Elecraft at mailman.qth.net
Subject: [Elecraft] Missing FDIM talk

If I were buying multi thousand dollar radio equipment today, I would buy
Elecraft. Sadly, Ten Tec may well be gone before long (acquired by yet
another company in less than a year). I bought some of their first products,
the PowerMite QRP rigs way back when. In the eyes of some, after leading the
QRP revolution they tried to compete with bigger companies and never really
managed to sustain the innovative edge. Indeed, they started lagging behind
while still charging a stiff price for their rigs (the Orion 1 should never
have been brought to market with a monochrome screen when the competition
was already doing color). I sat in the demo room at their factory and
listened to a former product development manager try to persuade me to buy
one, which I didn't, based on the fact that TT didn't see the need for the
color monitor and could pass the price savings on to the customer. He vowed
they wouldn't go color as it added nothing to the radio's capability. Well,
he was soon gone  and they did go color with the Orion 2. 

Elecraft needs to evaluate their market and decide if they can survive
marketing K3SX,Y, or Z incremental improvements verses leading with
innovative, exciting products. I suspect most of use K3 owners will sit
tight with what we have. Which in a way is bad for Elecraft business. 


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