[Elecraft] K3s and K3S.

[Terry Schieler]

Thanks Wayne.  I sure understand that.  Yes.  Having a graphic art
background I could tell it was a capital S in a slightly smaller font in the
literature.  Just not able to do that on the reflector.  Excited about the
new product announcements.

Terry W0FM

-----Original Message-----
From: Wayne Burdick [mailto:n6kr at elecraft.com] 
Sent: Thursday, May 14, 2015 4:55 PM
To: Terry Schieler
Cc: <elecraft at mailman.qth.net>
Subject: Re: [Elecraft] K3s and K3S.

Generally it's supposed to be "K3S" (capital). Please use that in email. 

However, on the radio itself, and in the owner's manual (etc.) we use a
slightly smaller capital "S". To be specific, about 85% of a full-height
capital. This just seemed like the right thing to do. Don't get me started
on branding and graphic design....

I'm looking forward to seeing a blog post with the official "S" scaling :)

73,
Wayne
N6KR

----
http://www.elecraft.com

> On May 14, 2015, at 3:11 PM, "Terry Schieler" <w0fm at swbell.net> wrote:
> 
> I see that Elecraft is using the lower case "s" in the model number of the
new K3s announcements.
> 
> In just this short time today it has become apparent that this reflector
may now need a pretty precise discriminator between the K3s (plural) that we
already own and the new K3s that was just announced.
> 
> "I'm selling my K3s" can be interpreted as a guy selling all three of his
K3 radios.
> "I'm selling my K3s" can be interpreted as a guy selling the brand new,
improved model K3s that was just delivered to him! 
> 
> ;o)
> 
> 
> Terry, W0FM
> 
> 
> 
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