[Elecraft] [Elecraft_K3] Re: Elecraft Hats at Dayton?

[W4SK]

I would have bought a hat, but could not decide if I wanted elevated radials 
on it.
________________________________
John T. Gwin
jtgwin at comcast.net
JudgeJohnGwin at WilsonCountyTN.com
----- Original Message ----- 
From: "Dyarnes" <w7aqk at cox.net>
To: "elecraft yahoo groups" <Elecraft_K3 at yahoogroups.com>
Cc: <elecraft at mailman.qth.net>
Sent: Sunday, May 19, 2013 9:33 AM
Subject: Re: [Elecraft] [Elecraft_K3] Re: Elecraft Hats at Dayton?


> Hi All,
>
> I’ve never been particularly interested in paying for the “privilege” of 
> advertising someone’s commercial product.  It’s one thing to buy your 
> shirt, hat, or whatever, with a club logo or name when it’s a 
> non-commercial entity.  However, there is something dissatisfying in 
> functioning as a “billboard” and paying to do it.  Yaesu, and some others, 
> pass out stuff like this for free at Dayton.  There’s a reason they do 
> that.  It gets their name out there—en masse—and they have obviously 
> concluded that the expense is justified.  Perhaps they view it more as 
> “customer relations”, but I doubt it.  There is “method to their madness”. 
> Most of the time these items are purchased in bulk, and at very nominal 
> cost.
>
> Sports figures wear logo apparel but they don’t pay to do it—they get 
> paid!  And a bunch of those folks are people you’ve never heard of, or may 
> never hear about!  Not that we deserve to get paid, but I don’t think we 
> should have to “contribute” to their advertising budget either.  There is 
> great value (apparently) in just getting your name out there, and you 
> might be surprised how much some companies will pay just to influence a 
> single potential customer.
>
> What really gets me is when we are expected to pay “top dollar” for 
> something with a company logo on it.  Not only are they using us as a 
> billboard, but they are also making a profit center for themselves out of 
> the process.  Crazy!
>
> Yeah, I know, it is gratifying to many to have somebody’s logo on their 
> hat, shirt, or whatever.  If that really appeals to you then I have no 
> argument against it.  Besides, maybe you just need a hat or shirt, and 
> this is a convenient way to get one.  It just doesn’t appeal to me. 
> Actually, every so often (but not very often) I see something like that 
> which really looks “cool” and seems particularly attractive.  But it’s 
> usually not the logo, it’s the style or unique nature of it that is 
> attractive.
>
> I’m not much of a “fashion plate” when it comes to hats anyway.  I usually 
> wear a somewhat goofy looking terrycloth bucket hat, mainly because it is 
> imminently more practical (I can wet it down if it’s hot—like on the golf 
> course, and it shades my face better).  I do have a rather cool looking 
> baseball cap which has Begali’s logo on it.  It’s good looking (I think), 
> and unique.  I greatly admire Begali products, so I’m happy to wear it and 
> be a “billboard” for him.  The clincher, though, is that Piero gave it to 
> me, I didn’t have to buy it!  I also greatly admire Elecraft products—I 
> certainly have enough of them!  However, I don’t feel inclined to pay to 
> advertise for them.  But, maybe they will come up with something that is 
> so good looking I would be inclined to do so.  That would be different!
>
> Obviously there are many out there who won’t agree with what I have said. 
> There seems to be something of a “frenzy” going on about having an 
> Elecraft hat.  Nevertheless, several have expressed disappointment that 
> they weren’t free.  So, I guess I might have at least a few folks who 
> sympathize with my view.
>
> Dave W7AQK
>
>
>
> From: Goldtr8 (KD8NNU)
> Sent: Sunday, May 19, 2013 5:36 AM
> To: elecraft yahoo groups
> Cc: elecraft at mailman.qth.net
> Subject: [Elecraft_K3] Re: [Elecraft] Elecraft Hats at Dayton?
>
>
> I did purchase a hat at Dayton yesterday.
>
> Maybe we can convince Elecraft to work with one of those suppliers who do
> hats and allow us order direct and then we could get our Call Sign added 
> at
> the time of purchase.
>
> I know this can be done. Then Elecraft does not have to bother directly
> with the hat guys.
>
> If you take it to the full extreme we could maybe have hats and shirts and
> look cool at field days, club events and ham shows. Not sure about tattoos
> :-)
>
> Elecraft would have to do something to make this happen as they are the
> owners of the trademark.
>
> ~73
> Don
> KD8NNU
>
>
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