[Elecraft] Key Down Amps

[WILLIS COOKE]

Apple's core competency is its Operating System, not its hardware.  The I-Phone did not stray.  In Elecraft we are fortunate to deal with a company with principles that understand their niche very well.  It is a rare mind set that allows them to accept suggestions that improve their product while receiving even more suggestions that would lead them astray.  My observation is that Wayne and Eric are excellent at separating the two and providing the right products without discouraging the brainstorming.  
 
Willis 'Cookie' Cooke 
K5EWJ & Trustee N5BPS, USS Cavalla, USS Stewart


________________________________
 From: David Gilbert <xdavid at cis-broadband.com>
To: elecraft at mailman.qth.net 
Sent: Saturday, February 25, 2012 11:24 AM
Subject: Re: [Elecraft] Key Down Amps
 

The chips in cellphones that provide the major functions aren't made by 
the cellphone manufacturers, and in fact some rather small outfits 
around the world are able to make cellphones because of that.  It's kind 
of foolish to compare the tremendous resources (design, marketing, 
global subcontractor base, economies of scale, global market channels, 
etc) that Apple already had at their disposal and the HUGE available 
market for cellphones with the situation Elecraft is in.

There have been far more companies who self-destructed because they 
didn't understand their core competencies and strayed too far outside it 
than those who successfully branched out into multiple other markets.

Dave  AB7E



On 2/25/2012 8:06 AM, Rick Prather wrote:
> Sounds like advice you could have given Steve Jobs just before Apple came out with the iPhone.
>
> :-)
>
> Rick
> K6LE
>
> On 2/25/2012, at 12:13 , Oliver Dröse<droese at necg.de>  wrote:
>
>> I am sure Dave meant the monitor/display itself, Eric. ;-))
>>
>> @all:
>> And it would *not* make sense for Elecraft to get into those markets, too.
>> Already saturated, low margins, etc. A small company like Elecraft should
>> always stick to what they do best (aka core business) ... in this case it's
>> wonderful amateur radio equipment. ;-))
>>
>> Vy 73, Olli - DH8BQA
>> http://www.dh8bqa.de/
>>
>>
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